Humble, courteous and dynamic, Hervé Achi Claude honors his father Patrick Achi, Prime Minister of Côte d’Ivoire. The immersion of this young executive in world cinema has opened the floodgates of professionalism to players in the sector since his return to the fold where he decided to take his destiny into his own hands. Hervé Achi, co-manager of the African Impact Movies (AIM) production structure, is also the director of the cult film Méa culpa broadcast on the NCI television channel and of the series in filming entitled “Terrors of the land”.
Son of a high personality, what explains your presence in the cinema?
I am certainly the son of Prime Minister Achi Patrick. But my cinematographic profession is naturally distinct from his activities and from family life. He’s a public figure and I’m discreet (Laughs). I have always dreamed of the cinema.
Is the 7th art a family heritage for you?
My father is a big fan of the 7th art. He is a fan of American actor and producer Denzel Washington. He enjoys movies. Me, I like the cinema since my tender childhood. My mother and father have always been drawn to the arts. They are embedded in the culture. My brothers and sisters have taken up other careers. Maybe I’m the one lucky enough to get into acting. I was passionate since the United States where I lived until I was 7 years old. Then I returned to the country. Being in the USA, my mother, my cousins lived a passion in cinemas. It rocked me a lot to the point that I asked my parents to buy me a camera when I was 12 years old. After high school, I told my father that I wanted to go to Hollywood (Editor’s note: In the United States) to make films. So sure, he encouraged me saying that he lets me do and see. As a child I camped out the actor and sometimes the director with my sisters, my cousins and my school friends whom I brought home. We took turns playing.
When is your first achievement?
I don’t have the exact name of the first film. I started film school in Los Angeles between the years 2011 and 2012. I made the mid-term film in 2nd year.
How did you foresee the making of the film Méa culpa?
It is an emotion of extraordinary circumstance. Because I worked on projects that allowed me to know different people. With whom I built the project born from the thoughts of producer Charles Landry Agbadou, my partner. We had worked on a project beforehand before setting up our African Impact Movies structure. I am eternally dissatisfied when I look at my works. I always seek perfection until the last minute. I mean that no human work is perfect. You have to let others criticize you to fully appreciate the film.
Despite the difficult financing of film projects, you were able to achieve your goal. How did you proceed?
Initially, we started on a clean background. We worked with local structures. Being in the middle, we had people who converged on us to support our project. We are grateful to the NCI channel which believed in our project.
Can we say that film actors live from their art?
To say so would be a lie now. Cinema pays. But to say that it allows the actors to live fully is not for today. We are trying to ensure that cinema is the livelihood of all actors. Like any entrepreneur, we want our passion to be our livelihood. We also do other things to make ends meet.
Do many projects go through your head?
We have the ambition to make American films. We need some experiments to achieve our ends. The school of cinema is like that of life. We learn every day. You don’t have to rush. We are preparing a film entitled “The Terrors of the Land”. I can tell you that this film holds many surprises. It’s another Landry Agbadou idea. It’s an anthology series. Case to follow.
How do you manage to impact moviegoers?
We deal with non-apparent subjects. We encourage our audience to follow themes that evoke our mores, habits and customs. We talk about legends like Mami Watta, Dame aux sabots and others. We generate interest to do large-scale productions.
The Ivorians follow you, what can you promise them?
I hope at my humble level to allow all Ivorians to see and appreciate the beauty of their history. Côte d’Ivoire has a lot of cultural wealth. I hope to be able to make films that allow all Ivorians to promote their country. I intend to contribute my stone to the construction of the country.
Interview conducted by
via Opera News)