If the entrepreneur tells the story of SQOOL today, he must also come back to that of QOOQ. Two entrepreneurial stories that are connected, and reflect the vision of Jean-Yves Hepp on the transmission of knowledge.

Genesis of the project: QOOQ

Jean-Yves Hepp recounts the start of his career: “I started in the media, a little over thirty years ago, I quickly switched to consulting, first with Arthur Andersen. Then at McCann where I was the French manager. I also took care of Nespresso on a global level and I had the chance to sign George Clooney’s contract, the famous What Else “. But at forty, he wants to create his startup. “With the ambition to bring a very beautiful object in the kitchen, like Nespresso, but instead of selling capsules, my idea was to sell content”. QOOQ, the tablet which serves as an interactive culinary coach was born. That was in 2008. With smart software that can understand your tastes, cooking level, recipes you’ve made before, and more. And rich content, with more than 150 chefs, and 6,000 step-by-step video recipes.

“It’s both a break from custom, because we asked people, tell me who you are and I’ll tell you what to eat. It’s a technological breakthrough because we arrived with a design object, tactile, connected to the Internet, in the kitchen ». But also a break in the economic model since at the time on the Internet, most content was free. “We proposed a basic recipe base, and to have more recipes it pays off”explains Jean-Yves Hepp.

Following this experience, the entrepreneur remains convinced that digital technology will transform society, “and not only in the transmission of know-how as with QOOQ, but also the transmission of knowledge”.


It is therefore quite naturally that the entrepreneur turns to education. He wins a call for projects which will be the start of SQOOL : “This allows us for three years to find ourselves with 8,500 children. 350 teachers, 17 colleges, to ask themselves what it would mean if we introduced digital technology at school”.

After three years of research and development, SQOOL was released. “Somewhat in the logic of QOOQ, it was not just hardware”. The solution includes a terminal, initially tablets, but today there are also PCs. as well as software, “to manage before, during and after class”. And finally “a sovereign cloud because from the start that data will become a subject, and finally a content store with the intention from the start of saying, we are in school, the applications or the content of the store should not expose children to publicity or solicit them commercially”.

Jean-Yves Hepp speaks of Unowhy as a company always focused on innovation. “And this year, we even went into service innovation, with SQOOL TV, a television channel for education”. To try to become the voice of initiatives for the school of tomorrow. “We chose well-known journalistsexplains the entrepreneur. And programs like school memories, where celebrities come to tell what it was like when they were in school..

Campus, academy and more: the school of the future

Unowhyit is also a campus. “The idea is to live an immersive experience of what the school will become. On this campus, you will find so-called classes of the future, which shows you that learning is upset”. But the teams have also bet on a digital academy for teachers. In particular, because the founder of Unowhy detected a brake in the professors. “They tend to think that children are more gifted than them, when they are mainly digital consumers”.

The SQOOL Academy will allow teachers to understand the digital environment in which they live, to understand the tools, to transmit this knowledge to students. And to ask the question: “How can I change my pedagogy thanks to digital technology? Since one of the strengths of digital education is to be able to practice differentiated pedagogy, that is to say taking into account that all children do not learn at the same pace. The strength of digital is that you can adapt your education to the children you have in front of you”.

Unowhy therefore wants to carry the school of the future, but always keeping a European vision of digital, according to Jean-Yves Hepp. He believes in digital for the development of children, and therefore sells nothing other than his tools designed for education. “This vision of digital is to contribute to imposing in Europe, three or four players, leaders who will create digital, in line with the philosophy of Europe. This is my societal ambition”.

And for his economic vision, the entrepreneur is targeting Europe in the medium term, always putting education back at the heart of learning, by providing him with tools that will enable him to better support these children, “who are so different from each other”concludes the founder of Unowhy.

Re-enchant Education and build the school of the future, the ambition of the startup Unowhy