IIDEA, the trade association of the video game industry in Italy, and Women in Games Italy presented “Building a fair playing field”, a guide that aims to highlight good practices in the field of gender equality in the video game sector, providing insights and direct testimonies of good professional practices, supported by practical recommendations that the players in the sector can adapt and apply to any context. The international guide, of which the Italian guide represents an adaptation, was created by Women in Games with the support of the European Interactive Software Federation of Europe (ISFE), of which IIDEA is a member, and of InGAME, a research and development center. for the video game industry based in Dundee. “Today the video game industry employs around 90,000 people in Europe, of which 20% are women. In Italy the percentage rises to 23% as shown by the last census carried out by IIDEA in 2021. However, we have a large margin of growth if we consider that 44% of people who play video games in Italy are female “, said Luisa Bixio, Vice President of IIDEA. “With this in mind, we are convinced that driving can be an incredibly useful tool for operators in the sector with the aim of encouraging greater openness and far-sightedness and making work environments increasingly inclusive and open to representing diversity”.
The Guide was created on the basis of the United Nations Women’s Empowerment Principles, which aim to create high-level business leadership to promote gender equality, treating men and women fairly in the workplace and fostering respect and the promotion of human rights and non-discrimination, to guarantee the health, safety and well-being of all female workers and to promote the education, training and professional development of women. These principles are the result of the collaboration between the United Nations Global Compact and UN Women and are adapted from the Calvert Women’s Principles. They are based on real business practices and inputs gathered around the world. Each Sphere of Action contained in the Guide adopts one or more of these principles as a guide for practical recommendations applicable to businesses and organizations of any size. “The issue of gender inclusion pervades every activity, from the school system to professional opportunities, and thanks to the work carried out by the United Nations and the European Union with the 2030 Agenda and the SDGs, gender equality is supported as a target fundamental to achieve a sustainable society and economy “, added Micaela Romanini, founder of Women in Games Italia.” With Women in Games Italia, we are actively committed to promoting an inclusive and equal ecosystem, collaborating with IIDEA and with our organization mother Women in Games. The publication of this Guide allows us to address fair ethical and social practices and to imagine a very positive future for our sector “.