Essity launches Close the Circle to contribute to environmental education

Essity goes one step further in its sustainability strategy and spear The Dirty Hands: close the circlean initiative to contribute to the education of boys and girls in respect for the environment. The initiative has been developed in collaboration with the Vivo Sano Foundation’s ‘Environmental Health at School’ project and aims to bring the philosophy and values ​​of the circular economy closer to primary school children.

let the game begin

Childhood is the period in which habits are acquired that will be preserved throughout adult life. For this reason, Essity is committed to raising awareness among new generations about the importance of protecting the environment to achieve sustainable development. The Dirty Hands: close the circle makes available to parents and educators a game and teaching materials created so that the little ones learn the importance of making good use of the resources within their reach and understand the concept of circular economy.

According to José Ramón Iracheta, Country Manager of Essity, “Our purpose as a company is to improve people’s well-being and this implies promoting healthier and more sustainable practices. Sustainability is fundamental in our way of understanding the business and we believe that contributing to improving the education and awareness of children in caring for the environment is a fundamental part of the well-being of people and the planet”.

The materials have been created in collaboration with the experts ofEnvironmental Health at School‘, of the Alive Healthy Foundation, the entity in charge of giving the workshops that accompany the initiative in various schools in the country. Nuria Millán, responsible for the project at the foundation, stated that “It is necessary to reflect on our way of consuming and the impacts on the environment that this may have. In the circular economy workshops close the circlestudents will understand their power as consumers and the importance of their decisions to achieve sustainable development and respect for the limits of the planet”.

The initiative is conceived as a teaching resource so that families and teachers They can use it inside and outside the classroom. Children will learn the importance of using the resources within their reach well to protect the environment. All materials are free and can be downloaded from the project website:

Sustainability in the classroom is fundamental in the development of an education in favor of the environment

According to data from the United Nations Educational, Scientific and Cultural Organization UNESCO), 47% of educational programs in more than 100 countries it makes no reference to climate change. From the international organization also indicate that 40% of teachers feel comfortable teaching on the subjectbut only 20% of them are able to explain how to act to alleviate its consequences and contribute to improving the environment.

As it explains Nuria Millán, responsible for ‘Environmental Health at School’ of the Vivo Sano Foundation, “The role of educational centers is essential in environmental education, especially in primary school, a stage in which boys and girls between 3 and 12 years old are at their main moment of learning and acquiring habits. In addition, boys and girls also act as a transmitting vehicle and transfer what they have learned to their families, so that the impact of these new knowledge and attitudes is enhanced and expanded”.

Essity has organized a focus group with members of the Vivo Sano Foundation, the European Foundation for Society and Education and the Spanish Association for Environmental Education to learn about the challenges faced by educators. From the exchange of opinions and the meeting between the experts the Decalogue of Environmental Education has been created in which some keys are collected to facilitate the work of teachers and make it easier for boys and girls to be part of the dialogue on sustainability from an early age.

“As a company committed to well-being, it is up to us to join the awareness and dissemination work on the need to educate in civic and environmental culture. With the commitment of citizens to care for the environment, we will achieve a lifestyle that favors a change in the social, economic and cultural model”, he said. Jose Ramon Iracheta.

Among the recommendations contained in the Decalogue, the following stand out: the importance of starting to work on concepts related to caring for the environment and sustainable practices from early childhood, since it is from the age of 3 when many of the habits that accompany us throughout our lives are acquired. Another key point is the need to treat environmental education in a transversal wayand across all subjects.

Essity, the commitment to sustainability as a transversal axis of the company

Sustainability is a transversal axis for Essity, a fundamental part of its way of understanding the business and managing the company. Its sustainability strategy is built around three fundamental pillars: the search for well-being, producing more with less and contributing to circularity. As one of the world’s leading hygiene and health companies, Essity has committed to achieving net-zero emissions by 2050 (netzero as it is known in English) thus responding to its objective of producing products and services in a more sustainable way that contribute to improving well-being.

To reach this goal, from the company they work on the reduction of the carbon footprint and advance in projects related to the circular economy and the processes of recovery and reuse of materials, as well as more efficient management of resources. Essity is committed to the use of renewable or recycled materials in the product, its containers and packaging, the incorporation of alternative and recovered fibers as raw material for production, and to revalue the maximum waste.

Access more responsible information in our digital library of Co-responsible publications and in the Essity Case Study in the Corresponsables Yearbook 2022.

Essity launches Close the Circle to contribute to environmental education