The 77e congress of the National Federation of French Cinemas is currently taking place in Deauville (Calvados). In this context, the Minister of Culture, Rima Abdul-Malak spoke to specialists in the sector. “It’s not easy to be the minister who arrives with the end of whatever it takes”, she quickly defended herself.
She continued by announcing that “the CNC (National Center for Cinema and the Moving Image) will implement an exceptional measure in favor of distributors. Around 4 million euros will be mobilized to help you invest. » Regarding production, the filming compensation fund will be extended until March 2023.
Increase attendance, especially among young people
One of the major challenges mentioned by the Minister is “the return of attendance”. Shas priority? ” The youth […] People under 25, that she knows though “greedy” events in the halls, “go to the cinema less than ten years ago. »
Loss of exit habits, quality of the offer and competition from platforms and prices are in question. She assures “to be completely open to more flexibility in terms of tariffs”.
A major communication campaign
For “arouse the desires of cinema”, a month-long campaign should take place just before the All Saints holidays. Everyone (elected officials, celebrities) will be invited to talk about their good reason for going to see films in theaters, via small videos on social networks. This campaign could be rolled out in schools.
The ecological transition
Another major challenge for cinemas: soaring energy prices and the urgency of the ecological transition. Attention will be paid so that “most of you can benefit from the measures that Bruno Le Maire presented to extend aid to companies that consume large amounts of gas and electricity” said the minister.
For its part, the National Federation of French Cinemas (FNCF) already unveiled yesterday, in Deauville, measures to quickly reduce their electricity consumption: turning off their signs outside opening hours, lowering the heating in accordance with the government target of 19°C indoors, reduce the air conditioning, turn off the projectors outside the sessions or even adapt the opening hours “depending on the flow of the public”.
Diversity of the offer
In addition to the launch of a competition and cinema mission, the media chronology will be re-discussed to deal with the rapid changes in the sector. The CNC has already planned a “ meeting on October 4 to reopen this fall » the debate on the rights and duties of cinemas, television stations and platforms in the financing of French cinema and the respect of film release dates after their theatrical release.